Singapore – So if you had somebody visiting you from this part of the world 20 years back, they would for sure have a Nintendo video game in their baggage. My father had got me a Nintendo and I still have that in my house with the edges bandaged and carefully kept inside the cupboard of my mom. 5 years back, you could get the very popular Brick video game for Rs.200.The industry is rocking today.
Video games technically noted as “interactive entertainment” is “the” thing today. The sales last year was close to about $7 billion which is so close to the $9 billion film industry of the US. The entire culture and the entertainment industry of the world are reaching new heights. According to an article that I read, there is one gaming machine for every two houses, and 23% of the households own 3 gaming machines in the USA.
Even the movie makers create interactive games simultaneously these days. Movies as well as the games are being launched together. "Spider-Man" and "Star Wars" is a good example.
Gaming Stations, PC, Console, Pocket PC, Mobile Phone, ………………the market potential is tremendous.
Apart from the video games that are played with other gadgets like a mobile or a PC, the giant thing that is growing is the Consoles. Big players and big products and brands are battling now. Sony's Playstation , Nintendo's Game Cube and Microsoft's Xbox are huge hits in the market.
A typical game takes roughly about 24 months to go live and developing these games is already a big industry of its own. The Indian gaming market is roughly sized about $60-$70 million. In terms of companies involved in developing these, Indiagames, Dhruva Interactive, Paradox and Mobile2Win are names that are getting big in this industry.
As far as the Indian market is concerned mobile gaming is the fastest growing segment as of today. As the cellular subscription is on a heavy high, the gaming market is set to outgrow in its womb – the mobile industry. There are more than 1.25 million GPRS consumers. The number of paid downloads for GSM handsets is around 600,000 a month. Apart from the paid downloads there are also free downloads that are available. The revenue is expected to touch $400 million in another couple of years. Entertainment industry , the next big thing. So go home and play. If not go home and create one.
1 comment:
I used to be an addict to this one (video games and comp. games) long time back :-).
Mobile gaming - I have very often seen people playing the snake game on nokia... Its very tempting to play when u watch someone else play... (un)fortunately i don't have a nokia phone :-)
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