Share of throat

Summer has come and all the beverage giants involved in crunching the thirst is back in roll again. So who is going to take what share of your thirsty throat? As the awareness among people regarding the bad effects of soft drinks is on the rise, Pepsi and Coke has already planned out their different strategies. With their bottled water brands Kinley and Aquafina being a success story, what more are they doing? Pepsi is trying to catch in on its Tropicana brand of fruit juices while coke is eying on its Mango drink Maaza. Maaza has already been introduced in two more variants pineapple and orange. Even though these giants aimed at improving their core brands of Pepsi and Coke by introducing the Rs.5 per bottle, it seems not to be working great for these players. The pesticide story still seems to be stirring.
I personally feel this is a healthy sign for the consumer. If I can just tell you my share of throat in my house, I am amazed at the number of brands that is ready to occupy the pie chart and my throat being my graph sheet. Nescafe in the morning, sometimes Tajmahal Tea , Amul flavoured milk, Tropicana orange juice, Bottled water ( a local brand ) , Lipton lemon tea, sometimes knorr soup……….. So the share of throat seems to be big and growing. I used to consume seabuck thorn juice marketed by a popular brand- seabuck thorn is a berry found in Kashmir and other hilly regions with plenty of vitamins and other goodies But cant find these goodies anymore in the racks of the departmental stores. This is just an example. This situation should change and consumers should start indulging in these health drinks and promote them. Our good old butter milk or a lassi is anyday better than westernized pepsies and cokes that chokes. Amul has come up with its milk drinks and I find it pretty impressive.So do let me know your views on your share of throat. Those who are in high spirit shall have more choices and thanks to Mr fisher the king.